London Residential Purchase for Self-Employed - Case Study

London purchase for self-employed global makeup artist

Article by Drew Somerston Private Client Director

What was the situation?

I recently helped a client who was looking to purchase his first home in London. My client was a leading expert in his field as the head of the beauty division in a top-tier luxury fashion house. He was self-employed and ran his contracted income through a limited company of which he was the sole director.

What was the issue?

Having recently signed an extremely lucrative contract with a major global fashion house, my client’s income was set to increase exponentially. However, at the time of the purchase, he had limited accounts that demonstrated this level of elevated earning. Furthermore, my client’s field was deemed to have taken a hit in the wake of the pandemic as his role required him to travel extensively as well as work within close physical proximity to his clients.

Due to the global nature of his work, my client naturally had a complex income stream; he was paid through a limited company in a combination of Euro, Sterling, and Dollar currencies.

What was the process?

Given the borrowing was only achievable using his operating profit figures on his very recently produced accounts, I needed to find a lender who could understand that both my client’s position as a leading expert in the field would be ongoing and that his income would be maintained and grow accordingly. The lender would also need to take a view that whilst many in his field had been stung by the pandemic, his work was diversified enough to sustain the course and affordability would not be an issue moving forward.

What was the solution?

Prior to submission, I worked hard to address all the complexities of my client’s case and took a holistic view of his situation in order to satisfy the concerns of any potential lenders.

I managed to source a lender that could understand my client’s position and was able to work off the income declared on his contract going forward. As such, I was able to secure 80% loan to value (LTV) at a brilliant two-year fixed rate of 1.44% on the high-value property for my client.

Lending solutions with LDN Finance

Are you a self-employed individual looking to purchase your first London property? At LDN Finance, we are dedicated to making the market more transparent for our clientele. Our expert brokers do the hard work for you, navigating eligibility criteria, years’ accounts, rates, and products to ensure you have choice and control through every step of the process. Get in touch with us today to organise an initial consultation.

  • This field is for validation purposes and should be left unchanged.
  • Please enter a number greater than or equal to 100000.
  • By clicking on ‘Send Message’, you consent to your contact details being stored by us for contact purposes only and agree with our Privacy Policy.

Need a competitive bespoke solution?
We can help.

Get in touch with our experienced private client advisers today for an efficient, discreet and tailored service. We act as your dedicated, bespoke and personal partner in high net worth property finance, specialising in deals over £1 million for private clients ​across the globe.

GET IN TOUCH

Testimonials

Our happy clients

As a returning customer, I would like to express my sincere thanks to the team for their outstanding support during the completion of my property purchase. In particular, Catherine and Darren have been incredibly helpful throughout the process. Their communication, professionalism, and customer service have been absolutely excellent, making the entire experience smooth and reassuring. Many thanks again for all your hard work.

Completion

April 2026

My fiancée and I were recommended to LDN Finance when we started our mortgage journey, and the service we have received, and continue to receive, has been outstanding throughout. Phil Levesley initially looked after us and made what can be a very daunting process feel straightforward and easy to understand. He took the time to explain everything clearly, never rushed us, and was always happy to answer any questions we had. Nothing ever felt like too much trouble. As part of the process, we also wanted to explore a number of protection policies, and Phil introduced us to his colleague,

Expert Guidance Every Step of the Way

June 2026

Owen was absolutely amazing and supported me every step of the way throughout the mortgage process. He was always clear, patient, and incredibly reassuring, making what could have been a stressful experience feel smooth and manageable. Bharathy was also really helpful, promptly getting in touch and making sure all the relevant information was handled efficiently. I couldn’t be happier with the service and would highly recommend them both. Five stars without hesitation.

Outstanding mortgage support

February 2026

Related Case Studies